Syntho turns your MLS exports and transaction data into plain-English market briefs with pricing trends, inventory shifts, and recommended actions — in under 5 minutes.
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THE BROKERAGE PROBLEM
Real estate brokerages sit on mountains of market data — MLS feeds, transaction histories, listing metrics. But raw data doesn't close deals. Clear market intelligence does.
Every week brings a new export — hundreds of rows of listings, prices, days on market, and status changes. By the time you finish scrolling, the market has moved. Syntho reads your MLS export and writes the market narrative in seconds.
Your agents need market context for pricing conversations, listing presentations, and buyer consultations. Instead of building dashboards they won't check, give them a 5-minute brief they can read before every client meeting.
Writing a market update for your brokerage takes hours — pulling data, building charts, drafting commentary. Syntho automates the analysis so you can publish market intelligence weekly instead of quarterly.
A spreadsheet tells you the median price went up. Syntho tells you which neighborhoods drove the increase, whether the trend is accelerating or cooling, and what it means for your listings this month — with a confidence score.
HOW IT WORKS
Pull your MLS listings, transaction log, or market data into CSV or XLSX. No reformatting needed — Syntho reads standard real estate data exports automatically.
Tell Syntho what to focus on: "Q1 pricing trends in the downtown core", "inventory shifts by property type", or "days on market vs. last quarter." This targets the analysis.
Receive a structured market brief with pricing trends, inventory insights, causal drivers, and recommended actions. Download as PDF for team distribution or client presentations.
USE CASES
From weekly market updates to listing prep and performance reviews — Syntho gives brokerages the market narrative their agents and clients need.
Upload your weekly MLS export and get a narrative summary of pricing movements, inventory changes, days-on-market shifts, and emerging neighborhood trends — ready to share with your team.
Before a listing appointment, upload comparable sales data. Syntho generates a market context brief your agents can use to justify pricing strategy with data-backed confidence.
Filter your MLS data by neighborhood, property type, or price bracket, then upload. Get a focused brief that reveals micro-market dynamics hidden in aggregate reports.
Export your transaction log and upload it. Syntho identifies your top-performing segments, volume trends, commission patterns, and areas that need strategic attention.
SAMPLE OUTPUT
Median sale price in the downtown core rose 4.2% quarter-over-quarter to $587,000, driven primarily by a 31% reduction in active inventory below $600K. Days on market contracted from 28 to 19 for detached properties, signaling accelerating demand. However, the luxury segment ($1.2M+) saw 14% longer time on market, suggesting buyer hesitation at the top of the range. The suburban corridor remains the highest-velocity segment with 92% of listings selling within 21 days.
COMMON QUESTIONS
Not yet. Today you export your MLS data as CSV or XLSX and upload it. We're building direct MLS integrations — but the export-and-upload workflow takes under a minute and works with any MLS system.
Absolutely. Every brief can be exported as a PDF. Agents can upload comparable sales data before a listing appointment and present a data-backed market narrative to clients — with confidence scores that build trust.
CSV and Excel (.xlsx) files up to 10 MB. This covers standard MLS exports, transaction reports, and most brokerage data extracts. No special formatting is required.
MLS dashboards show charts and filters. Syntho writes the narrative — what changed, why it matters, and what to do about it. Think of it as the analyst's written commentary that sits above the dashboard.
< 5 min
From MLS export to market brief
One-click export for client presentations
$0
Cost of your first market brief
Give your brokerage the market narrative that wins listings and builds client confidence.
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